Fashionable: Fashionexpo.
The City Fringe is home to 900 fashion industry firms wholesale, retail, design and manufacture) employing 7,000 employees. Fashion represents 22% of all creative firms and 6.2% of all business enterprises within the City Fringe. After winning £2million funding from the London Development Agency, the City Fringe Partnership set up an initiative to support the fashion sector.
Brief: To create a name, and branding to help promote their support.
Solution: 'Fashionable' became the chosen name because of its inherent reference to the sector and positive connotations. The main outcome of this entire excercise was 'Fashion Expo',which was first launched in 2007.
Input: Name creation, branding & design, art direction.
