Family Investments is a mutual organisation with over 30 years experience in providing investments for families. They currently look after around £1.6 billion of family money for over one million people in the UK.

Brief: Create a new corporate identity and branding for all print and advertising. Must employ pre-licensed 'Mr Men' characters for all Child Trust Fund material.

Solution: As the Mr Men characters were always going to play a major role in their marketing material, a simple logotype was designed for the Family Investments identity so that all the visual elements of both brands worked harmoniously. Another clever decision was to reference the characters in the titling of DM and advertising headlines.

Input: Identity, design & guidelines