Tangible Financial (formerly Cchmping), is the UK's leading specialist integrated agency for the financial services sector.

Brief: Design an agency brochure that amuses just as much as it informs in a not-so-corporate presentation.

Solution: Tongue-in-cheek spoof of 70s reference book providing DIY guidance on creating brands for financial services & products using well-worn and predictable iconography. Great copy from Lucian Camp.

Input: Design & illustration.