In 2001, Benfield Greig Plc launched Bluesure, a revolutionery online insurance site. Bluesure was formed to meet the growing demand from insurance buyers who wanted the convenience and potential cost saving that can be achieved by including all their insurance products in one policy, one payment and online.

CCHM (who became Cchmping and now Tangible Financial), created the advertising campaign 'Everything covered in one policy' and literally illustrated this by covering everything in blue glossy paint - women, child, car, house!

Brief: To carry through the Bluesure advertising campaign onto DM, literature and website.

Input: Logotype creation, website design & art direction, print material including DM.